Create knowledge
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(rate this)
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Influence
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84
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50
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Attraction
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ujjval jain
| Argues in support of
"Influence"
| 1 year ago
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One needs it.one finds it...one wants it....one search it..one wish it...one makes it....none of these....one creates demand for it....
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vijay raut
| Argues in support of
"Attraction"
| 1 year ago
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This is really a non issue. The consumer is influenced through various means of communication both ATL and BTL. However, if this is not packaged to attract his attention then all efforts would be down the drain. Once attention is grabbed and...
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Sheetal Jadhav
| Argues in support of
"Attraction"
| 2 years ago
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It is the attraction part of the product which first impresses a customer. If a product is not attractive it is difficult to influence a customer. So the more attractive the product is the more successful it is ........ :)
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Debate: "What drives a consumer to make a purchase ?" deleted from your view.
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(rate this)
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Yes
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11
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VS |
5
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No
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Vipin Bhasin
| Argues in support of
"Yes"
| 2 years ago
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Yes, Innovative Ideas leads to healthy R D which is known as an important factor to compete in market..
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vijay raut
| Argues in support of
| 2 years ago
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No it is not the only route and may not be the easiest / cheapest route. It largely depends on the situation at a given point of time. Let's understand - strategies are based a realistic assessments of your weaknesses and the strengths of the...
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Meena Deshmukh
| Argues in support of
"Yes"
| 2 years ago
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I agree with this statement. If an organisation does innovation of a new product in the market, people will have more concern towards his product thus will stitch to his product more than other similar products in the market. We can see the...
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Debate: "Is Innovation the best route to tackle competition?" deleted from your view.
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(rate this)
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shud censor board pay attention towards these type of ideas
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22
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13
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we shud accept these ideas as people r getting bold enough
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neha singh
| Argues in support of
"shud censor board pay attention towards these type of ideas"
| 2 years ago
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Yes, ads are getting absurd, and the censor board should intervene. I think if we continue to copy American ads, we are doomed, much as America is.
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vijay raut
| Argues in support of
| 2 years ago
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Priyanka, 1. I don't support the idea of censorship. As a nation are we mature or immature? If we are immature and incapable of making decisions then we must have BIG BROTHER watching over us telling us what 2 do and what not 2 do. 2. There are no...
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Priyanka Sabharwal
| Argues in support of
"shud censor board pay attention towards these type of ideas"
| 2 years ago
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i dont support these ads..may be by using doubleentendres conceptualisers think that they are adding humorbut in fact they are making the ads Absurd,,earlier also censor has banned lux cozi's ad as it was vulgar in its concept. Censor board shud...
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Debate: "are advertisements getting absurd?" deleted from your view.
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(rate this)
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1
Other Promotional Tools
2
Innovation
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Onkar Datt Sharma
| Supported idea
"Reverse Psyche"
| 2 years ago
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But unfortunately that is also a kind of ad. Any kind of communication to the potential consumers is advertising without which it is very difficult for a new product to take of in the market
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vijay raut
| Supported idea
| 2 years ago
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Honestly it's a one sided debate. In an earlier debate I had mentioned that advertising is the most hyped up and over estimated element of the marketing mix. If the purpose of advertising / PR is to ultimately get the customer to try and then adopt...
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Upendra Kulkarni
| Supported idea
"Other Promotional Tools"
| 2 years ago
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Your example for Nano is good thought the idea of using PR,Events and things like that are too costly as much as Ads..dont u think so ?
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Ideate: "How to create buzz without advertising?" deleted from your view.
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(rate this)
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Fitness
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8
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VS |
7
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Age
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Rajiv Shekhar Bhandari
| Argues in support of
"Fitness"
| 2 years ago
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I would like to support both fitness and age. Fitness, as well said that physical fitness has nothing to do with mental fitness and as far as experience goes it really does matter in the corporate world. But there might be few sectors where...
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Makrand Bhave
| Argues in support of
"Age"
| 2 years ago
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Absolutely right Shiuli :) Ironical you get voted for this comment rather than your comment on the fitness side!! Mr. Bagla, you are what you are and not the benchmark for the junta of India. lets be realistic here please. if you think you are...
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Shiuli Mukherji
| Argues in support of
"Age"
| 2 years ago
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According to U Makrand when Broad Mind and Narrow Waist exchange places, one should retire! :)
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Debate: "should age or fitness be a criteria for retirement" deleted from your view.
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(rate this)
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Yes
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8
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VS |
26
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No
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Jaygopal Raghavan
| Argues in support of
"No"
| 2 years ago
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Absolutely wrong. Branding is very mcuh crucial for success. Made in Japan itself was promoted vigourously and that in itself is branding. One can brand a product, service, human being, country et al. Sanjeev kappor the famous chef is a brand by...
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vijay raut
| Argues in support of
| 2 years ago
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Hi All, There seems to be some confusion about the understanding of "Branding". From all the arguments it appears that most of that participants hold a view that branding is an exercise done by the manufacturer. With years of experience and some good...
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Purvi Ghosh
| Argues in support of
"No"
| 2 years ago
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Branding is very much required for success in business since it helps in promotion, i.e, making awareness of the product which is very much necessary and according to me branding is very crucial as it helps a product to be more popular and if the...
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Debate: "Branding is not crucial for success: do you agree?" deleted from your view.
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(rate this)
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Agree
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43
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VS |
147
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Disagree
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prasad
| Argues in support of
"Agree"
| 1 year ago
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yup...like anuradha i am also agree with this...because talent is not everything
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vijay raut
| Argues in support of
| 2 years ago
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Off Course. Look at the congress party. Show me one so called leader who has progressed up the hierarchy without abject surrender to the high command. Why would you need any other example.
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Darshana Sawant
| Argues in support of
"Disagree"
| 2 years ago
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I don't agree kissing up to your boss is the only way to go ahead. I believe only those person go for this step, who don't have any calibre in themselves to do anything of their own. I call these people "lame" who wants to achieve success without...
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Debate: "Kissing up to your boss is a must if you want to get ahead: Do you agree?" deleted from your view.
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(rate this)
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Yes
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15
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VS |
22
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No
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Harshada Arvind Cheulkar
| Argues in support of
"Yes"
| 2 years ago
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Advertisements are notorious to show the classier side of life in brands!! Idealistic in behaviour, these ads acn at best mislead leading to a blur of the reputation of a brand. Like wise, the same methodology can be used to reverse the effect!!...
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PRODOSH SEN
| Argues in support of
"No"
| 2 years ago
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I tend to agree with Ms. Priya..an intial sensation can be generated by strong ad campaign, but the finally the product / serivce has to live up up to the expectations associated with it. The risk is, stronger the campaign, more is the level of...
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vijay raut
| Argues in support of
"No"
| 2 years ago
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Advertising is the most overrated element of the marketing mix. Advertising can at best generate inquiries and trials but cannot make a customer adopt the product if it does not deliver. This is the universal truth. The level of trials that it...
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Debate: "Can Ads blur the shady reputation of products?" deleted from your view.
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(rate this)
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WHAT DO YOU THINK? BEFORE MNIK RELEASE...TERRORIST WAS WAITING FOR SNOW FALL AND WINTER FOR INFILTRATION..NOW THEY WILL WAIT FOR FAMOUS HERO MOVIE RELEASE???? IT MAY HAPPEN IN INDIA....
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Nitin M Aras
| Answered
| 2 years ago
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Thanks Rama..MNIK hits the bull eye...at the cost of sabotage??? I am confused...will be getting paid by us in terms of taxes...you know better... besides this PUNE blast...intelligence already reported for this way back; they did their job...
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Jayant Vishnu
| Answered
| 2 years ago
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Mr. Raut excellent, you have told everything, its us that we should blame and not others, first we are so complacent and the chalta hai attitude of ours is letting us badly down, and its high time that we self introspect our attitude towards...
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vijay raut
| Answered
| 2 years ago
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Please don't blame the politicians. I have no love for them nor do I intend to bat for them. If any one is to blame then blame yourself. How often have you stood up to a bully knowing you'll be bashed up? How often have you questioned the...
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Answer: "PUNE BLAST --SECURITY BUSY IN PROTECTION OF MNIK; TERRORIST CHALLENGED UNDER THE NOSE " deleted from your view.
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(rate this)
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Customer retention
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87
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VS |
21
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New customers
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Srinivas suravajhala
| Argues in support of
"Customer retention"
| 10 months ago
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I strongly believe they are not mutually exclusive. Retaining the customers does not mean that there need not be a strategy for luring the new customers. Luring the new customers also required to stay ahead in the race and to spread your base in...
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vijay raut
| Argues in support of
| 2 years ago
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I agree with Namrita and Savita. While it's true that retaining customers is cheaper than developing acquiring new, any company that seeks market domination has to aggressively seek new markets and new customers. Secondly, retaining existing customers...
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Purvi Ghosh
| Argues in support of
"Customer retention"
| 2 years ago
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Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics: * Repeat customers spend 33% more than new customers. * Referrals among repeat...
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Debate: "Which is the best strategy: customer retention or go for new customers?" deleted from your view.
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