vijay raut's Profile
 | Synergy Marketing Advisory Services |
vijay raut | |
CEO/MD/Director, Synergy Marketing Advisory Services | |
confidential Mumbai, India | |
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Professional summary
Over the last 25 years I have launched and handled over 25 brands in FMCG's, Durables, Financial Products, Pharma and services. Brands include Hawkins pressure cookers, Colgate, Wipro, Glenmark, UTI etc
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Current Experience:
CEO/MD/Director, Synergy Marketing Advisory Services
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25.0 Years
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Brand Revival & Repositioning,New Product Development & Launch,Marketing Consultant & Sales Trainer ...
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Contribution score:(353 points)
- Contacts: 101 connections, 102 following, 46 followers
vijay raut's Experience
| Current : |
CEO/MD/Director, Synergy Marketing Advisory Services |
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| Management & Strategy Consulting | ||
| India, Mumbai | ||
Working from 1979 | ||
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Brief summary :
contact: Tel 9322266445 Mail:synergyconslt@yaho.co.in or synmas@gmail.com | ||
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vijay's communities
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20187 members, 998 jobs, 1353 articles, 657 questions, 1356 debates, 633 idea contests.
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13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
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10208 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
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vijay's
contributions
This is really a non issue. The consumer is influenced through various means of communication both ATL and BTL. However, if this is not packaged to attract his attention then all efforts would be down the drain. Once attention is grabbed and desire... |
No it is not the only route and may not be the easiest / cheapest route. It largely depends on the situation at a given point of time. Let's understand - strategies are based a realistic assessments of your weaknesses and the strengths of the... |
Priyanka, 1. I don't support the idea of censorship. As a nation are we mature or immature? If we are immature and incapable of making decisions then we must have BIG BROTHER watching over us telling us what 2 do and what not 2 do. 2. There are no... |
Honestly it's a one sided debate. In an earlier debate I had mentioned that advertising is the most hyped up and over estimated element of the marketing mix. If the purpose of advertising / PR is to ultimately get the customer to try and then adopt... |
In most companies age is a criteria for retirement. This results in a tremendous loss of expertise as the organication looses it's most experienced personnel purely due to an administrative norm. Is the time right to reconsider our idea of... |
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