Create knowledge
[?]
|
(rate this)
|
Most software companies, and technology companies in general, don't understand product management. The result is wasted time, money and creativity. But the companies that know how to harness the talents of skilled product managers reap big rewards, namely successful products, higher revenues, motivated employees and, last but not least, smiling CEOs. Is it easy to get your product-management act together? The answer is no, but Steve Johnson can tell us how to do it. Johnson is an instructor at Pragmatic Marketing, a product-marketing training company in Scottsdale, Ariz., and also webmaster of productmarketing.com, a Web site housing a compendium of free information for technology product ma...
Insight: "Software Product Management: If You Can't Define It, You're Doing a Bad Job at It" deleted from your view.
|
(rate this)
|
I recently finished a series of articles on being a Great Product Manager. I want to switch gears a bit and spend some time talking about the function of Product Management in software companies. As we know, product managers and product management are not isolated to software companies, but the role of product management in software companies is different from the role of product (or brand) management in other domains, such as the financial sector or Consumer Packaged Goods ( CPG ) firms. For example: How many new features does a release of a new shampoo have? How much time does the brand manager spend with the chemists working on that new shampoo formulation during the release cycle ? How ...
 |
anitha cinna
| Commented
| 4 years ago
|
|
hello this is Anita shal i join wid u ppl
|
|
Insight: "Product Manager vs. Product Management (part 1)" deleted from your view.
Follow me on
