Create knowledge
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(rate this)
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Association with a social cause
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Marketing by T-shirts
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vega jain
| Added idea
"Network Marketing"
| 1 year ago
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One should go for network marketing or relationship marketing. since everything depends on links, so one should fully tap Network Marketing. We can see insurance, stock brokerage, etc, make best use of this marketing.
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Vivek Kohli
| Added idea
| 2 years ago
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I guess Social Media is the medium used by the youth who are likely to participate or communicate with a brand. This could be one of the best medium to interact with consumers.
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Jayita
| Supported idea
"Association with a social cause"
| 2 years ago
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Social goodwil of a brand or company makes a huge difference to its popularity. The common man always tries to do his bit for the needy, and when they see big names coming forward, the inclination towards the brand starts automatically. This...
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Ideate: "What kind of marketing should be done to make people participate?" deleted from your view.
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(rate this)
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Choosing the right community
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Product should be relevant to the social media platform/web-site chosen to market the product
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Anna George
| Added idea
"Aanalyse the Marketing Effectiveness using Tools"
| 6 months ago
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There are tools like IBP or even google analytics helps in measuring the effectiveness of social media marketing and SEO. Use these tools and get the details daily and improve the things accordingly. Regards, Anna George. Web Analyst. Nichepro...
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Vivek Kohli
| Added idea
| 2 years ago
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We should invite people to participate involve in various quizzes to increase the awareness regularly interact with the customers
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Ideate: "How can we massively improve social media marketing effectiveness?" deleted from your view.
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(rate this)
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Yes
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14
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VS |
13
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No
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k Rajagopalan
| Argues in support of
"Yes"
| 2 years ago
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Yes. Mobile ad. rates may go up due to the increase in usage. Actually it should be reduced when the usage is more. It all depends about the trend in the market. K Rajagopalan.
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Vivek Kohli
| Argues in support of
| 2 years ago
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Mobile ad rates will definitely be high as compared to online ad rates with the entry of 3G spectrum in India as already MTNL BSNL has started with the services but once the private cos get their licensed it would definitely add to the ad rates on...
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sumitra dutta
| Argues in support of
"No"
| 2 years ago
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No, I don't completely agree with you Ruchi. Though mobile ads have penetrated the market but majority of ads are displayed online/PC's. Companies are spending more on online ads now a days. Since India is moving towards Internet boom, online/PC...
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Debate: "Will mobile ad rates surpass online ad rates?" deleted from your view.
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(rate this)
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Adaptation.
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Consumer Adaptations
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malladi madhukumar
| Supported idea
"Invest in branding"
| 2 years ago
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Investment in brand promotion activities coupled with good and consistant quality, regular availability in the market goes a langway in bulding a brand.
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Vivek Kohli
| Added idea
| 2 years ago
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Sales can always be increased by a two way communication between the Service Provider(Manufacturer) Consumer. Imagining a scenario where the consumer is given an option to buy a) 500gm detergent powder with a free 75g body soap worth Rs. 30 or 1kg...
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sudhakar
| Supported idea
"Adaptation."
| 2 years ago
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Dear Meena, i endorse your view without any reservation. This is largely because this adapatation technique brings a more meaningful relation between buyer and the seller
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Ideate: "How should be 'Value Based Marketing' done?? " deleted from your view.
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(rate this)
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Yes
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27
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VS |
7
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No
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Rishabh surana
| Argues in support of
"Yes"
| 2 years ago
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yes,IPL is a very good platform for companies to advertise there brand...because IPL have a global platform which enables a company to avertise more effectively nd that to within a short span of time
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Vivek Kohli
| Argues in support of
| 2 years ago
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I dont think so, advertising in IPL is similar to placing your product in a shop where you are competing with 100 products having direct, indirect or no competition. So you have to have a uniqueness in your communication to stand out as Bingo did a...
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Namrata Pathak
| Argues in support of
"Yes"
| 2 years ago
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Yes, IPL seems to be a real hot spot for companies their brands. IPL takes place as an event every year it gives companies to promte their brands in a most effective way though for a short period of time. The third IPL season has opened avenues...
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Debate: "100 brands competing for the consumer’s attention..& still counting.." deleted from your view.
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(rate this)
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Yes
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14
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10
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No
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Naushad H.L.
| Argues in support of
"No"
| 2 years ago
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Makrand, Salman did try to be cheesy - Remember the Cheap 'Towel between the Legs Dance' , which he does in this commercial too. But this is such a delinked combo Wheel Salman. Salman can only look good and Logical with One Wheel - A HUMMER
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Vivek Kohli
| Argues in support of
| 2 years ago
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There is no link between Salman Khan Wheel, the target market for Wheel is an house wife or a maid (servant), how can they relate themselves to Salman Khan. They could have used any of the actress featured in the daily soaps. The connection between...
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Makrand Bhave
| Argues in support of
"No"
| 2 years ago
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I honestly beg to differ!! First and foremost, I do not think that Salman is a good brand endorser at all. Least of all for a high consumption product like clothes wash detergent. Salman is diametrically opposite and hence I think that with a bad...
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Debate: "How Relevant is Salman Khan Endorsing "Wheel" Washing Powder??" deleted from your view.
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(rate this)
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1
Other Promotional Tools
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Innovation
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Onkar Datt Sharma
| Supported idea
"Reverse Psyche"
| 2 years ago
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But unfortunately that is also a kind of ad. Any kind of communication to the potential consumers is advertising without which it is very difficult for a new product to take of in the market
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Vivek Kohli
| Added idea
| 2 years ago
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If we can create a breaking news for our product, without any doubts all d news channel will cover it free of cost i am sure atleast 2 news channel will give your product 30 mins slot.
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Upendra Kulkarni
| Supported idea
"Other Promotional Tools"
| 2 years ago
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Your example for Nano is good thought the idea of using PR,Events and things like that are too costly as much as Ads..dont u think so ?
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Ideate: "How to create buzz without advertising?" deleted from your view.
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(rate this)
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Yes
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1
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VS |
25
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No
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Akash
| Argues in support of
"No"
| 2 years ago
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I agree with Meena. Its part of customer service but nowadays we see companies giving social networking more importance than needed.
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Vivek Kohli
| Argues in support of
| 2 years ago
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I dont think so, coz social networking can be used to create awareness not deal wid d services we can provide.
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Meena Deshmukh
| Argues in support of
"No"
| 2 years ago
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Our posts in social media help the business community practice good online etiquette and use social media effectively. But when we just hear about good business examples from Twitter, it can give a false impression that Twitter alone can save our...
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Debate: "Is Social networking good enough for customer service?" deleted from your view.
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(rate this)
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1
Add Video to Google Local Business Listing
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FaceBook, youtube, twitter and other social Networking Sites
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Sallu Shaikh
| Added idea
"Flash Video add as pop up"
| 2 years ago
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you can also add flasf video as pop up, because in networking sites many are not interested in watching the videos, they are there just for fun.. You can add pop ups there, but the point is the Flash Videos should be self explanatory and...
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Jayita
| Supported idea
"FaceBook, youtube, twitter and other social Networking Sites"
| 2 years ago
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Its a very good idea to put videos on social networking websites like facebook, twitter, youtube, etc when we want to market our products. But, along with being creative with the videos and putting a human touch to them, they must also come with...
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Vivek Kohli
| Supported idea
"Add Video to Google Local Business Listing"
| 2 years ago
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Google is known for its search engine, an individual looking for a particular product or a website he has somethings in mind pertaining to that field or product if that time we pounce on him wid our product which comes under the field he is...
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Ideate: "How can we use Online Video to Market our Small Business ?" deleted from your view.
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