Your Brand Partner

The best in becoming a Brand Partner

Tags:	Advertising, Branding, Communications, Media, P.R, Direct Marketing
Category:	Company Network,Business Area
Company Name:	Xebec Communications Pvt Ltd
Industries:	Advertising/PR/MR/Events
Functional Areas:	Branding
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Members:	18
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Topic of the week : New Consumer Marketing Go to Topic

The new consumer here is not the customer you do not yet know, it is a...

Which in your view is the most trusted Brand?


	13 Nokia
	8 Tata
	5 Colgate

Consumers won’t accept GM wheat, says tri-national statement

By Caroline Scott-Thomas, A group of organizations from the US, Canada and Australia has released a joint statement expressing their opposition to wheat industry plans to commercialize genetically modified (GM) wheat. The group made its position known in response to a joint statement released last month by a group of wheat industry representative bodies that vowed to synchronize plans for the commercialization of GM wheat. There are currently no GM varieties of wheat commercially available. The

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Debates in "Your Brand Partner"

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Without finding Consumer insight of a brand the marketing success will be elluding

1 referals, 3 arguments, 0 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| Topic: New Consumer Marketing \| 1 year ago
	But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...

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Idea Contests in "Your Brand Partner"

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"Brand I" - How well can it be developed?

137 referals, 11 ideas, 337 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 2 years ago
	Yes. Self assessment is necessary. You need to identify what your strengths and weaknesses are. If you identify your strengths, you can use that as your main weapon. And if you can identify your weaknesses, you can improve those and also be able to...

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Which in your view is the most trusted Brand?

169 referals, 21 ideas, 609 views

	Argument added by Saravanan Rajenan, PR & Media Relations Manager, Mudra Communications \| 2 years ago
	Yes Mihir Reliance they not only made money for themselves they also created it for others, so what they did was phenomenol and With Reliance having hold on most of the businesses in India is name to reckon with other than that then comes the TATA...

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Topics in Your Brand Partner

Various Branding strategies Go to Topic

GENERAL STRATEGIES FOR GLOBAL BRANDS

First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key

Is it possible to build a brand without mass media?

Yes

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The best in becoming a Brand Partner

Advertising, Branding, Communications, Media, P.R, Direct Marketing